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Games as a Service

A case study

Discover the magic of Games as a Service in this case study which showcases it as a business model and the advantages it offers to Telecommunication Companies, combining entertainment and connectivity for growth and engagement

Limitation of GaaS

Creative Opportunities

Use Cases

Multiplayer Games

Games with micro-transactions

Open world games

Mobile Games

Long development cycle games

User Groups

Beginner - Noob

This persona only plays limited number of games casually whenever they get time.

Tryhard

This is a player who enjoys competition and is dedicated to the gaming culture. Plays only critically acclaimed games.

Worshipper

This player is interested in elements involving generative models.

Enthusiast

This persona is interested in multiplayer games and likes to play those with friends or other gamers.

Streamer

This player is a content creator who streams their gameplay on streaming platforms like youtube.

Proto Persona

Meet Alex, a tech-savvy gaming enthusiast who loves immersive gaming experiences

Why Telecom Companies should look at Gaming as their Next big Frontier?

Infrastructure Provider

Telecom operators can use their technological capabilities to assure the quality of service and monetise it. They can also use their infrastructure to improve mobile edge computing capabilities.

Ecosystem Development partner

They can partner with gaming service providers and help develop new devices, content, and infrastructure and also educate customers on the value they’re building.

Sales Partner

They can sell gaming as a service they offer, whether it’s their own games or third-party titles.

Key Avenues Telecom Operators Could Invest in

Cloud Gaming

Telecom companies should look into cloud gaming as a frontier to capitalise on the investments they’ve made in the 5G space. They have already invested in bringing about low latency for 5G networks. By offering dedicated 5G connections to gaming companies that then offer a low-latency experience to their end customers, telecom operators can transform gaming on the go while also expanding their customer list.

Games as a Service

By providing low-latency and high-bandwidth connections, whether 5G or wired, Gaming as a Service (GaaS) is much more viable, especially with cloud gaming getting a buff. This reduces the need for expensive hardware and increases accessibility as well — gamers can play anywhere, anytime as long as they have a laptop/tablet, and a good internet connection. Telecom operators can use their existing infrastructure to tie-up with both game publishers and developers.

Game Development and Publishing

Game developers and publishers can tie up with telecom companies with exclusive deals which both parties can benefit from. One of the best examples of this was Telkomsel and the people behind PUBG Mobile offering a data plan which was a great deal for the customer. Operators can also have their own app stores where exclusive games can be downloaded and played.

AR / VR

Innovations in Mobile phones are a result of significant improvements in hardware over the last decade, higher camera quality, and improved internet access. Verizon, Deutsche Telekom, etc. have joined Niantic’s Planet-Scale AR Alliance, which has a mission to create “amazing real-world AR experiences that demonstrate the possibilities of 5G.” For VR, the data requirement is also quite high and Telecom operators have the infrastructure ready for both 5G technology and high-speed internet.

Hypothetical Scenario

Let’s imagine a scenario of a Telecom company integrating and providing Cloud Gaming service to gamers

Beginner - Noob

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A Telecom company

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Hyper-personalised Subscription model

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Checkout and payment

A telecom company having their own service website through which users are able to make transactions, recharge, etc.

The telecom company having partnerships with gaming companies and hosting the games on their website cloud.

Users will be able to choose a game or a bundle or customise based on their requirement

The telecom website will have a seamless checkout and payment experience.

Benefits of this model

  • The telecom website will have its own services and also act as a cloud gaming platform and a one stop destination for normal users and gamers

  • ​Gamers will not have to download any other apps for games. Every game will be hosted on the Telecom website

  • ​Telecommunications company can fuel and backup the data, network and internet intensive games for seamless gameplay

  • ​Less consumption of mobile storage space of users

  • ​Increased revenue, improved customer engagement

  • ​Cloud gaming capabilities with an option to access games on any device

User Flow

The first section is a banner carousel which will showcase New services, Offers and promotional content

This section will showcase some of the attributes of GaaS offered by ADAC 

This section showcases all the games which the users will be able to play if they opt for this service

This section will showcase a gameplay video of a gamer who has opted for GaaS from ADAC. This will invoke a feeling of excitement in the users

By establishing a compelling storytelling foundation that fosters trust, this section will present users with gameplay based plans they can choose from.

This section will showcase how the users can customise the plan as they wish

If the users wish to buy a game bundle as per genre they can choose in this section 

This form will help users to get assistance if they have any doubts or are unable to select a plan, they can connect with a specialist

Conclusion

One of the key advantages of GaaS is that it can generate ongoing revenue for game developers, as opposed to traditional one-time purchase models. This can help to fund ongoing development and improvements to the game, and can also provide a more stable revenue stream. Additionally, GaaS can foster a more engaged player community by providing ongoing content and updates, which can help to keep players invested in the game over the long term.

 

However, GaaS also presents some challenges. Game developers must be able to consistently deliver high-quality content and updates in order to keep players engaged, and the ongoing nature of GaaS can put pressure on developers to constantly come up with new ideas. Additionally, some players may be put off by the ongoing cost of GaaS, particularly if they feel that the value of the content being provided does not justify the price.

 

Overall, whether GaaS is a viable business model for a particular game will depend on a variety of factors, including the nature of the game itself, the target audience, and the competition in the market. A successful GaaS strategy will likely involve a careful balance of ongoing content updates, player engagement, and revenue generation.

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